C2C is our award-winning global influence-to-impact performance platform.
With C2C, we’ve created an end-to-end solution that harnesses the power of inﬂuence to drive brand lift and commerce across online and ofﬂine mediums. It is a program that can be measured in terms of delivering business results.
C2C fuels great earned content with paid media across programmatic, e-commerce, search, and social media. It brings together the best of Publicis Groupe to innovate the role of influence in the marketing mix.
c2c is bolstered by
Brand & Sales Lift
Earned Plan Lab