Now influence works
in brand new ways

C2C is our award-winning global influence-to-impact performance platform.

With C2C, we’ve created an end-to-end solution that harnesses the power of influence to drive brand lift and commerce across online and offline mediums. It is a program that can be measured in terms of delivering business results.

C2C fuels great earned content with paid media across programmatic, e-commerce, search, and social media. It brings together the best of Publicis Groupe to innovate the role of influence in the marketing mix.

c2c is bolstered by

Strong global
operational
backbone of
Publicis Groupe
Data-Driven
Content
Qualification
Patent-Pending
Ad Creation
Process
Exclusive
Industry-First
E-Commerce
Partnerships
Global Bespoke
Content
Identification
Dashboard
Industry-First Earned
Brand & Sales Lift
Measurement –
Earned Plan Lab

Influence to Impact

C2C in the news

Industry Recognition

c2c insight

c2c Experts